Whipped with love to give your hard-working hands the care they deserve! You should buy that lipstick or kajal because you want to look beautiful for yourself; not to please someone else or live up to their standards of beauty,” says Madhavi Irani, chief officer – content, Nykaa. And so the story continues…It’s a clever, memorable way of showcasing our lipstick range with all its gorgeous colors in a totally relatable, funny way. While we at Nykaa haven’t yet adapted to this fully, let me share the example of cosmetic brand ColourPop with a cult following of 5.1 million on Instagram. MI– Nykaa. Here are some basic precautions and tips by Madhavi Irani, Chief Officer of Content at Nykaa.com, that you must keep in mind to enjoy the festival to the fullest. Madhavi, Chief Officer – Content at Nykaa, has Senior-level Content Management experience with start-ups, specializing in beauty, health and wellness. On Nykaa Network, we held a swatch party where the new shades were displayed. Look good for yourself.” Recently Nykaa Beauty launched its Nykaa Matte To Last Liquid Lipstick range, a range of stunning liquid lipsticks in 18 shades that captured the essence of iconic Indian cities and the women that make them even more beautiful. Self-love is super important. The platform is still to prove itself as an available marketing platform to build brand loyalty or buy-ins because there isn’t much in the way of analytics or tracking, though it’s a great way to connect with audiences and build engagement. A couple of them come to mind. Apoorva Pandey. Given that more than half of all shoppers spend 75% of their total shopping time conducting online research, guided selling; education and tight curation have been Nykaa’s online content strategy. Expiry Date: 15 May 2023. The content user is a more evolved customer, says Madhavi Irani, Chief Content Officer, Nykaa Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators The newest buzzword in the booming Indian content landscape is ‘intelligent content’. Experience the old-world romance with the sun-drenched Jasmine blended with eccentric Neroli. Reportedly, Nykaa raised money through multiple rounds of funding. The calming fragrance of Coconut, enriched with the lush creaminess of Shea Butter will leave your hands feeling super soft. Inventory Model: The company stores the stock of goods purchased directly from manufacturers. This brings the total funding to $60 million for Nykaa. Our aim with these campaigns is to grow stronger as a voice that celebrates women from all walks of life”, says Madhavi Irani, Chief Officer - Content, Nykaa. A woman should be able to endorse her own beauty. Madhavi Irani . Content is one of the six pillars—that include brand partnerships, curation, omnichannel strategy, private label and marketing—that has contributed to Nykaa’s success. Madhavi Irani, Chief Officer - Content, FSNE Commerce Ventures Pvt Ltd (Nykaa.com) Rashim Arora, Vice President - Risk, Compliance & Quality, Fiserv India Pvt Ltd. Anupriya Balikai, Managing Director, Spookfish Innovations Pvt Ltd. Dr. Smitha Samdariya, Chief Medical Officer, Assistant Vice President, Vidal Health Insurance TPA Pvt. Nykaa’s Edit Of The Best Dermat-Tested Moisturizers. Sun-kissed Honey brings delicious sweetness to this blend, making it the perfect lavish treat for your moisture-craving hands. I would say content marketing has evolved to become the foundation of driving business growth, creating brand loyalty, stickiness and delivering value and ROI that’s distinct from the products and services that are being sold. Sherin Shino. Apoorva Pandey Head Of Operations & Marketing, Geetanjali Studios New Delhi. Grooming Advice. The Superstars That make Men Go Weak At The Knees. Customization is an oft bandied content marketing strategy to give consumers the feeling that they are getting what no one else has. 1. All Things Digital Pte. Madhavi Irani – Chief Content Officer. According to Madhavi Irani, Chief Officer—Content, the content of Nykaa is both transactional—via mailers, Editor’s Picks and Buying Guides and informative by way of the online magazine, Beauty Book, Nykaa TV (company’s YouTube channel) and Facebook/Instagram Lives. Shop more Nykaa Naturals products here.You can browse through the complete world of Nykaa Naturals Face Oils . Divya Kalra. Mumbai. A lot of people have been wondering if Nykaa is a Chinese app. But when done wrong it becomes just another fad.When companies start trying mass customization, they run the risk of going from phenomenon to fad. By Akansha Srivastava | July 03, 2018. The non-greasy cream helps soothe and calm your skin. 1 other named Madhavi Irani is on LinkedIn. START FROM THE ABCs OF HOW TO USE A … Jasmine brings a delicate whiff of innocence, while Neroli adds a dash of enchantment to this beautiful blend. Name of Mfg / Importer / Brand: FSN E-Commerce, Address of Mfg / Importer / Brand: FSN E-Commerce, Mumbai, for any help you may call us at +91 922-220-1010. Nykaa forays into home & travel care essentials Proactively offering consumers the products that are need of the hour - Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays. Shop@Nykaa. Watch Queue Queue Vice President, Content Management at Cecilia Health Care Pvt. What’s also become clear as content marketing has evolved is that quality, not quantity, matters. The average order value of Network customers is 7.8% higher than an average non-Network customer, and the monthly visits of Nykaa Network customers are 17% higher than non-subscribers. It straddles every segment of the growing beauty market from ‘Beauty Aficionados’ who are typically up-to-date with the latest trends and look for the latest best-in-class specialist products, the ‘Newbies’ just entering the beauty market to buy their first lipstick or prep for a job interview, and the ‘Beauty Junky’ who wants to know what the latest beauty offerings are. Synjini Nandi. Sun Protection . Brionie … Find your friends on Facebook. Photo credits:Siddhesh Teli, Nykaa.com 1st row: R-L, Falguni Nayar, Founder & CEO, Sanjay Suri, Chief Technology Officer, Madhavi Irani, Chief Content Officer She is currently Chief Officer - Content at Nykaa.com See Photos. Nykaa Hand & Nail Creme Online: Buy Nykaa Hand & Nail Creme at best price from Nykaa. In a brief conversation Madhavi Irani agrees that the problem with most Indian woman is that they bother about everybody else at home and look at themselves rarely in the mirror. A technology? Brionie Pereira. This brings the total funding to $60 million for Nykaa. Non-Toxic Sunscreens For The Gym, Beach And Beyond. The sweet woody smell of honey dipped with the citrusy nodes of lemon wraps your hands in a super enriched formula. Lakshmi Nayar. Shop more Nykaa Naturals products here.You can browse through the complete world of Nykaa Naturals Hand Creams .Alternatively, you can also find many more products from the Nykaa Hand & Nail Creme range. Log in or sign up for Facebook to connect with friends, family and people you know. Sun Protection. We caught up with Madhavi Irani, chief officer — content, Nykaa, to understand the brand's online content strategy better. 4) Ms Madhavi Irani, Head Content, Nykaa, 5) Mr Manoj Indulkar, VP & Operations Head, TCS. Content comes to the rescue of brands this Mother's Day. Nykaa Network was born from the original belief that our customers come to Nykaa not just to buy another beauty product, but engage with the platform in a more meaningful, lasting way. The idea is to bring the offline shopping experience online and provide a… Madhavi Airani. Nykaa claims to have touched revenues of Rs 570 crore for FY17-18 and has been EBITDA positive for two quarters in the row. Join Facebook to connect with Madhavi Irani and others you may know. Explore the entire range of Face Oils available on Nykaa. Nykaa is one of the most popular retail sellers of beauty and wellness products. As Holi makes its way to us with colours of joy and happiness, Vishal Bhandari, Founder of SoulTree, Madhavi Irani, Chief Officer, Content, Nykaa and Rajni Ohri, Founder, Ohria Ayurveda suggest quick tips and tricks to protect your skin and hair from the harsh chemicals and maintain a healthy, glowing skin this festival of colours. Pre Holi Tips. We have an omnichannel strategy that offers a seamless experience and allows us to be part of the beauty journey of our customers, wherever they are, online or offline. We timed the launch with a TVC featuring backdrops of many of these cities, featuring a modern girl of today. Nykaa Business Model(Analysis): Nykaa is one of the rare companies which follow an Inventory based E-commerce model. The story meanders through the awkward pitfalls of modern dating, and while our protagonist always finds the right shade of lipstick, she doesn’t quite find the right man. Madhavi Irani has written for leading publications in India and overseas for over two decades. I think the trend going forward will be more towards ‘real girl beauty influencers’. For the Indian beauty customer reviews, ratings and influencer marketing plays an important role. Past President and Team BMA. With this investment, existing investor TVS Shriram Growth Fund has exited the company. Do you have experience and expertise that could benefit the Marketing Fraternity? Q What role does content play to sustain the position of a leading Indian multi-brand beauty ecommerce retailer? Expiry Date: 15 May 2023. Wouldn’t that affect the positioning of the other brands on your platform? We are also in the process of onboarding many top international brands and have already brought K Beauty and several Dead Sea brands to India, for a truly global beauty experience. At Nykaa, we have collaborated for several years with top beauty vloggers with good results, as evidenced by the engagement on Nykaa TV, our YouTube channel. It is this ability to engage customers through discoverability and educating them on how to make the right purchase decisions that have kept Nykaaa step ahead of competition. Increasingly, brands in the beauty space—where touch, texture and color play such an important role—will use AI to improve product discovery and navigation to drive sales. Grooming Advice. At Nykaa’s new launch in Goa, `The Beauty Bar’…a one-stop store for all your beauty needs, take a look at a wide range of imported and Indian brands in the beauty business…holistic face oils to keep the skin hydrated, foundation creams, sheer talcs, eye shadow in liquid and powder to highlight eyes, all kinds of multi-purpose products; “Nykaa’s new product range,” says Chief Officer Madhavi Irani, “is … Nykaa records 1 million subscribers, thanks to User-Generated Content. See Photos. A. With the festival of Navratri, dandiya nights and Durga puja on, we are bound to care about the way we look! The sweet smell of Vanilla invigorates the senses while the raw and rustic fragrance of Cinnamon will replicate the feeling of being at cinnamon fields. On social, we captured the essence of each shade by shooting with models who encapsulated the mood of the shade, created a video and Beauty Book articles as well. This delicious blend is sure to transport you to a rose garden, every time you get your hands on it! Madhavi … This sweet and creamy fragrance of Peach with the nutty aroma of almond oil will deeply hydrate even the driest cracked hands and yourcuticles. At Nykaa, we were one of the early movers to adapt Virtual Reality via our Virtual Makeover Tool, that allowed customers to virtually ‘try on’ shades of lipstick, foundation and eye makeup before making a purchase. Edited excerpts: What's the role of content in a specific e-com biz like Nykaa? The freshness of Cucumber infused with the fruity fragrance of Melon will fill you with gallops of freshness and leaves your hands tender soft and supple, just how you like it! Hitesh Malhotra – Chief Marketing Officer. 7.9K views. Men BOO & BAE: 8 Beauty Products You Can Share With Him. 16.6K views. On the Awards aspect of the event, Madhavi Irani – Chief Content Officer at Nykaa and one of the jurors for the evaluation process of nominations said, “I was impressed by the inspired ideation and creative concepts that were used to create video content that made me think, engage, laugh and pause to ponder. BuzzInContent Bureau Delhi, December 24, 2018. Treat your hands with the sweet, irresistible scent of loving Honeysuckle and refreshing White Tea. Log In. See others named Madhavi Irani Madhavi’s public profile badge. Watch Queue Queue. Hitesh Malhotra – Chief Marketing Officer. Lighthouse India Fund III, an affiliate of Lighthouse Advisors, on Wednesday announced that it has invested Rs 113 crore to acquire a secondary stake in Nykaa, the Mumbai-based beauty ecommerce platform. Stay Beautiful Always With The Best Anti-Aging Creams. From the beginning we have believed shopping for a lipstick or foundation goes beyond buying the product. Vote of Thanks was given by Mr. E. A. Vimal Nathan, Executive Director, Bombay Management Association. Ltd. ©2020. Is Nykaa app Chinese? The fresh and fruity fragrance of Mandarin weds the sweetness of sun-kissed Honey to create a fragrance that will leave you feeling high spirited all day. Manoj Jaiswal – Chief Supply Chain Officer. or. So, apply this to your hands (including nails and cuticles) as often as you need to soften! Check out Nykaa Hand & Nail Creme review. Enriched with Avocado, Olive, Almond & Jojoba Oil for Ultimate NourishmentFormulated with a Rich Dose of Hyaluronic Acid for anti-ageing effects. What role does content play to sustain the position of a leading Indian multi-brand beauty ecommerce retailer? Unfold a bouquet of timeless roses blended with the woody, sensual scent of beautiful White Musk. Grooming Advice ... Madhavi Irani. All rights reserved. Online beauty retailer Nykaa has announced raising Rs 165 crore ($24 million) of Series D round of funding from existing investors. Show comments . Shop more Nykaa Naturals products here.You can browse through the complete world of Nykaa Naturals Face Oils . Peony brings dollops of freshness, while noble White Lilies leave your hands wrapped in sweet, romantic scent. We used two accomplished actors known for their comic timing, Sumukhi Suresh and Gaurav Gera. You May Also Like. The growth of anti-pollution products has increased by more than 30 per cent, according to Madhavi Irani of Nykaa.com, one of the biggest online suppliers of beauty products in India. Country of Origin: India Mousree Paul. DO YOU NEED SUNSCREEN ON CLOUDY DAYS? It still early days—just three months after launch—and our subscriber base has crossed 225,000. Madhavi Irani Chief Officer - Content | Nykaa.com. A woman should be able to endorse her own beauty. 12.6K views. 16.6K views. They store the products in their warehouses. Grooming Advice . Advice as you know has been our mainstay, so here was a platform that customers could ask all their beauty questions, receive answers from experts and fellow beauty buffs, participate in contests, discover trends and much more. The Mumbai-based multi-brand beauty retailer selling cosmetic and wellnes..more Hindi tutorial videos targeting Tier 2 & Tier 3, average over 200,000 views per video. Rahul Kanwadia--Gauri Dalal. Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed. HOME / MEN. It takes a lighthearted look at the dilemmas of today’s modern woman—accomplished, successful, yet vulnerable, looking for love. On an average, 40,000 active weekly users engage on the Nykaa Network without any marketing push The Grand Awards Ceremony was a resounding success, ably led by Dr. Murtaza Khorakiwala, President BMA, Mr. M.D Agrawal, Imm. 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